![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/KingJason_ZanteCase.png\")
\t\t\t\t\t\t\t\t\t\t\tKey Takeaways<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t- King Jason Zante became the No. 1 hotel brand<\/strong> on the island of Zante in just its first year of operation.
<\/strong><\/strong><\/li>- 2\/3<\/strong> of the total bookings were direct bookings.
<\/strong><\/li>- 10% of direct bookings<\/strong> are attributed to Meta<\/strong> (Facebook & Instagram) campaigns.
<\/li>- 35% of direct booking revenue<\/b> was generated from <\/span>Google Ads<\/b> campaigns.
<\/span><\/span><\/span><\/li>- Gained nearly 5 million impressions<\/strong> across digital platforms and reached more than 2 million<\/strong> users across Meta<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/017A3685-1536x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tIntroduction<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tKing Jason Zante<\/b><\/a>, the latest addition to the esteemed <\/span>Louis Hotels<\/span><\/a> family, opened its doors in June 2024. Designed exclusively for adults, it is the fourth addition to the Louis Hotels <\/span>Exclusive Collection<\/span><\/a> and the third donning \u201cKing Jason\u201d in its name. In just its first year of operation, the hotel was established as<\/span> the number one hotel brand <\/b>on the island of Zante.\u00a0<\/span><\/p>
As a new luxury property <\/b>on the island of Zante<\/b>, the challenge was twofold: to introduce <\/b>the hotel to potential guests and to drive direct bookings<\/b> in its first operational year. Panadvert, a long-standing digital partner of Louis Hotels<\/b>, spearheaded a strategic digital campaign to establish King Jason Zante as a premier hospitality choice on the island.
<\/span><\/p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/017A1729-1536x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tbackground<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tAt Panadvert, our primary goal is always to help our clients <\/span>maximize direct bookings<\/b>, ensuring they build a strong, independent revenue stream. This case was no different. However, there were some unique challenges to overcome. <\/span>Zante <\/b>is one of the most famous islands in Greece, making competition in the hospitality market exceptionally steep. Many well-established hotels already had a strong foothold, requiring us to <\/span>differentiate <\/b>King Jason Zante in a <\/span>highly competitive landscape.<\/b><\/p>Additionally, at the beginning of the year, the hotel was <\/span>still under construction<\/b>. This meant there was not sufficient real-life content showcasing the property\u2019s offerings, making it difficult to present a tangible experience to potential guests. Our marketing strategy had to compensate for this limitation by leveraging <\/span>paid advertising<\/b> to amplify reach for <\/span>brand awareness<\/b>, first and foremost, since this is a brand new hotel, and then streamline the <\/span>customer journey touchpoints<\/b> in order to drive <\/span>direct bookings<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/Rooms_Island_Swim_Up_Sea_View_6X3a2944_Copy-1536x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tStrategy & Implementation<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tWith these challenges in mind, and recognizing the importance of maintaining high direct booking rates, we developed a dynamic digital marketing strategy. Adaptability was key in navigating the unique circumstances and achieving the best possible outcomes for our client. A <\/span>360\u00b0 digital approach <\/b>was implemented, leveraging <\/span>multiple digital channels<\/b> to engage potential guests at every stage of their journey.<\/span><\/p>Multi-Channel & Data-Driven Paid Campaign Integration<\/strong><\/h5>Our <\/span>paid digital campaigns<\/b> were meticulously planned, starting with an in-depth analysis of <\/span>target markets<\/b> to <\/span>optimize budget allocation<\/b>, having first identified key <\/span>booking trends <\/b>and <\/span>demand fluctuations<\/b>.\u00a0<\/span><\/p>Our approach included:<\/span><\/p>\u00a0<\/p>
- Geo-Targeted Budget Allocation<\/b>: Adjusting campaign spending based on market-specific search volume and competitive insights.<\/span><\/span><\/span>
\u00a0<\/p><\/li>
- Search Impression Share & Click Share Analysis<\/b>: Monitoring ad visibility to maximize exposure in high-intent markets.<\/span><\/span><\/span>
\u00a0<\/p><\/li>
- Retargeting & Conversion Optimization<\/b>: Ensuring users who engaged with content but hadn\u2019t booked were strategically re-engaged through tailored offers and personalized messaging.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/Exteriors_017A4826-1536x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
- King Jason Zante became the No. 1 hotel brand<\/strong> on the island of Zante in just its first year of operation.
<\/strong><\/strong><\/li>- 2\/3<\/strong> of the total bookings were direct bookings.
<\/strong><\/li>- 10% of direct bookings<\/strong> are attributed to Meta<\/strong> (Facebook & Instagram) campaigns.
<\/li>- 35% of direct booking revenue<\/b> was generated from <\/span>Google Ads<\/b> campaigns.
<\/span><\/span><\/span><\/li>- Gained nearly 5 million impressions<\/strong> across digital platforms and reached more than 2 million<\/strong> users across Meta<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\t\t\t\t\tIntroduction<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tKing Jason Zante<\/b><\/a>, the latest addition to the esteemed <\/span>Louis Hotels<\/span><\/a> family, opened its doors in June 2024. Designed exclusively for adults, it is the fourth addition to the Louis Hotels <\/span>Exclusive Collection<\/span><\/a> and the third donning \u201cKing Jason\u201d in its name. In just its first year of operation, the hotel was established as<\/span> the number one hotel brand <\/b>on the island of Zante.\u00a0<\/span><\/p>
As a new luxury property <\/b>on the island of Zante<\/b>, the challenge was twofold: to introduce <\/b>the hotel to potential guests and to drive direct bookings<\/b> in its first operational year. Panadvert, a long-standing digital partner of Louis Hotels<\/b>, spearheaded a strategic digital campaign to establish King Jason Zante as a premier hospitality choice on the island.
<\/span><\/p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\t\t\t\t\tbackground<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tAt Panadvert, our primary goal is always to help our clients <\/span>maximize direct bookings<\/b>, ensuring they build a strong, independent revenue stream. This case was no different. However, there were some unique challenges to overcome. <\/span>Zante <\/b>is one of the most famous islands in Greece, making competition in the hospitality market exceptionally steep. Many well-established hotels already had a strong foothold, requiring us to <\/span>differentiate <\/b>King Jason Zante in a <\/span>highly competitive landscape.<\/b><\/p>
Additionally, at the beginning of the year, the hotel was <\/span>still under construction<\/b>. This meant there was not sufficient real-life content showcasing the property\u2019s offerings, making it difficult to present a tangible experience to potential guests. Our marketing strategy had to compensate for this limitation by leveraging <\/span>paid advertising<\/b> to amplify reach for <\/span>brand awareness<\/b>, first and foremost, since this is a brand new hotel, and then streamline the <\/span>customer journey touchpoints<\/b> in order to drive <\/span>direct bookings<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\n\t\t\t\t\t\t\t\t\tStrategy & Implementation<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tWith these challenges in mind, and recognizing the importance of maintaining high direct booking rates, we developed a dynamic digital marketing strategy. Adaptability was key in navigating the unique circumstances and achieving the best possible outcomes for our client. A <\/span>360\u00b0 digital approach <\/b>was implemented, leveraging <\/span>multiple digital channels<\/b> to engage potential guests at every stage of their journey.<\/span><\/p>
Multi-Channel & Data-Driven Paid Campaign Integration<\/strong><\/h5>
Our <\/span>paid digital campaigns<\/b> were meticulously planned, starting with an in-depth analysis of <\/span>target markets<\/b> to <\/span>optimize budget allocation<\/b>, having first identified key <\/span>booking trends <\/b>and <\/span>demand fluctuations<\/b>.\u00a0<\/span><\/p>
Our approach included:<\/span><\/p>
\u00a0<\/p>
- Geo-Targeted Budget Allocation<\/b>: Adjusting campaign spending based on market-specific search volume and competitive insights.<\/span><\/span><\/span>
\u00a0<\/p><\/li>
- Search Impression Share & Click Share Analysis<\/b>: Monitoring ad visibility to maximize exposure in high-intent markets.<\/span><\/span><\/span>
\u00a0<\/p><\/li>
- Retargeting & Conversion Optimization<\/b>: Ensuring users who engaged with content but hadn\u2019t booked were strategically re-engaged through tailored offers and personalized messaging.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u00a9 King Jason Zante, Louis Hotels \/ AM STUDIO PARIS<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t - Search Impression Share & Click Share Analysis<\/b>: Monitoring ad visibility to maximize exposure in high-intent markets.<\/span><\/span><\/span>
- 2\/3<\/strong> of the total bookings were direct bookings.
![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/017A5886-1536x1024.jpg\")
\t\t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.panadvert.com\/wp-content\/uploads\/2025\/04\/017A8071-1536x1024.jpg\")
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