October 30, 2024

How Panadvert promoted the Concert of Nikos Vertis in Mykonos

Table of Contents

    Marketing A Physical (Offline) Event Using Digital Marketing

    This season we had the pleasure of working on a very exciting project with our long-time partners at Pasaji Mykonos. The famous seaside restaurant decided to enhance its entertainment program with a special live concert show extravaganza, headlined by Greece’s biggest music star, Nikos Vertis. 

    Panadvert’s team was tasked with the digital promotion of the event, on various online platforms. Our job was to attract the target audience for the specific artist and show, over and above the already successful lead generation campaigns, we were running for the client.

    How We Went About It

    Having locked in the date almost one month before, we had to work backwards to figure out exactly when it’d be realistically feasible (in terms of creating all relevant content material) to launch our digital promotion for the event. Considering all the necessary internal organization required, we settled on launching the campaigns a little over 2 weeks before the actual event. 

    The digital marketing campaign had four main parts to it:

    Landing Page

    Starting off, a special landing page on the restaurant’s website was created, containing all relevant information regarding the concert, dates, contact and booking details etc.  

    87% of all conversions that took place on the event landing page came from paid advertising efforts (Google Ad Banners and/or Social Media advertising). 

    This visitor books during the summer holiday period. They may be families, couples, or solo travellers seeking a summer getaway.

    Conclusion

    By understanding the dynamics of hotel guest personas and integrating them into your marketing decisions, you can attract desirable guests and achieve your business goals.

    Contact us today to help you understand your target audience and decide upon the appropriate guest personas to integrate in your targeting in order to make the most out of your marketing budget.