April 4, 2025

From Newcomer to Leader: How King Jason Zante Claimed the No.1 Spot in Its Inaugural Year

© King Jason Zante, Louis Hotels / AM STUDIO PARIS

Key Takeaways

  • King Jason Zante became the No. 1 hotel brand on the island of Zante in just its first year of operation.

  • 2/3 of the total bookings were direct bookings.

  • 10% of direct bookings are attributed to Meta (Facebook & Instagram) campaigns.

  • 35% of direct booking revenue was generated from Google Ads campaigns.

  • Gained nearly 5 million impressions across digital platforms and reached more than 2 million users across Meta.
© King Jason Zante, Louis Hotels / AM STUDIO PARIS

Introduction

King Jason Zante, the latest addition to the esteemed Louis Hotels family, opened its doors in June 2024. Designed exclusively for adults, it is the fourth addition to the Louis Hotels Exclusive Collection and the third donning “King Jason” in its name. In just its first year of operation, the hotel was established as the number one hotel brand on the island of Zante. 


As a new luxury property on the island of Zante, the challenge was twofold: to introduce the hotel to potential guests and to drive direct bookings in its first operational year. Panadvert, a long-standing digital partner of Louis Hotels, spearheaded a strategic digital campaign to establish King Jason Zante as a premier hospitality choice on the island.

 

© King Jason Zante, Louis Hotels / AM STUDIO PARIS

background

At Panadvert, our primary goal is always to help our clients maximize direct bookings, ensuring they build a strong, independent revenue stream. This case was no different. However, there were some unique challenges to overcome. Zante is one of the most famous islands in Greece, making competition in the hospitality market exceptionally steep. Many well-established hotels already had a strong foothold, requiring us to differentiate King Jason Zante in a highly competitive landscape.

Additionally, at the beginning of the year, the hotel was still under construction. This meant there was not sufficient real-life content showcasing the property’s offerings, making it difficult to present a tangible experience to potential guests. Our marketing strategy had to compensate for this limitation by leveraging paid advertising to amplify reach for brand awareness, first and foremost, since this is a brand new hotel, and then streamline the customer journey touchpoints in order to drive direct bookings.

© King Jason Zante, Louis Hotels / AM STUDIO PARIS

Strategy & Implementation

With these challenges in mind, and recognizing the importance of maintaining high direct booking rates, we developed a dynamic digital marketing strategy. Adaptability was key in navigating the unique circumstances and achieving the best possible outcomes for our client. A 360° digital approach was implemented, leveraging multiple digital channels to engage potential guests at every stage of their journey.

Multi-Channel & Data-Driven Paid Campaign Integration

Our paid digital campaigns were meticulously planned, starting with an in-depth analysis of target markets to optimize budget allocation, having first identified key booking trends and demand fluctuations. 

Our approach included:

 

  • Geo-Targeted Budget Allocation: Adjusting campaign spending based on market-specific search volume and competitive insights.

     

  • Search Impression Share & Click Share Analysis: Monitoring ad visibility to maximize exposure in high-intent markets.

     

  • Retargeting & Conversion Optimization: Ensuring users who engaged with content but hadn’t booked were strategically re-engaged through tailored offers and personalized messaging.
© King Jason Zante, Louis Hotels / AM STUDIO PARIS

Additionally, to build anticipation leading up to the hotel’s opening, the teaser campaign, curated and produced by AM STUDIO PARIS, was launched to:

  • Create buzz with content that hinted at an exclusive new experience in Zante.

  • Engage potential visitors, sparking curiosity and excitement.

  • Leverage the reputation of Louis Hotels, reinforcing credibility and trust in the new venture.

This integrated content strategy helped build awareness while preparing the ground for direct bookings as the opening date approached. 

The multi-channel implementation ensured comprehensive market coverage:

  • Google Ads & PMax Campaigns captured travelers actively researching their next holiday.

  • Meta (Facebook & Instagram) Ads engaged audiences with visually compelling, emotion-driven content.

  • Bing Ads allowed us to effectively target users from the UK, which emerged as the top market for the hotel.
© King Jason Zante, Louis Hotels / AM STUDIO PARIS

Results & Key Achievements

According to our analyses, using our custom Brand Popularity Index (PRSI)—a metric that combines Google search data, social media posts, and sentiment analysis—King Jason Zante emerged as the top hotel brand on the island of Zante in terms of brand popularity. This achievement highlights the success of our strategic digital campaigns, which not only drove direct bookings but also significantly boosted the hotel’s online presence and brand perception.

Moreover:

  • 2/3 of the total bookings were direct bookings through the hotel’s WebHotelier booking engine.

  • 35% of direct booking revenue was generated from Google Ads campaigns.

  • 10% of direct bookings are attributed to Meta (Facebook & Instagram) campaigns.

  • Nearly 5 million impressions across digital platforms.

  • More than 2 million reach across Meta channels.

     

    Throughout this effort, in addition to our team at Panadvert, we must also acknowledge the invaluable support of Louis Hotels and all third-party collaborators. Together, all teams shared the same goal: to elevate the hotel’s brand awareness, support its sales and occupancy, and prioritize direct bookings.
© King Jason Zante, Louis Hotels / AM STUDIO PARIS

conclusion

In its debut year, King Jason Zante successfully established a strong digital presence, attracting guests and driving direct revenue through a meticulously crafted digital marketing strategy. Panadvert’s expertise in targeted awareness and performance-driven campaigns played a pivotal role in securing the hotel’s positioning in a competitive market.

As the hotel moves forward into its second season, our focus will remain on optimizing digital strategies, enhancing return on ad spend, and capitalizing on early successes to sustain and grow direct bookings.