Panadvert collaborates with Mina El Hammani in Santorini

Expanding our celebrity portfolio with another exciting celebrity collab!

Panadvert is no stranger to celebrity collaborations by now. After the success of previous years, with world-renowned actors like “La Casa de Papel” ’s Úrsula Corberó, “X-Men” ’s Alex Gonzalez, and “Sky Rojo” ‘s Asier Etxeandia,  we invited Spanish star Mina El Hammani to visit wondrous Santorini. The actress got to spend a few days at the multi-award-winning Astra Suites, dine at their Five Sense Restaurant and explore the island with a Blue Shades of GR tour. All the material used in the collaboration was produced by Panadvert’s team, who took charge of the professional photo shooting during El Hammani’s stay in Santorini. 

Mina El Hammani, who rose to fame after the worldwide hit of her Netflix show “Elite”, counts over 5.8M followers on Instagram, her net worth in 2022 is $ 2M (USD) and is also popular as the face of different fashion brands. 

El Hammani’s visit gained impressive momentum on Social Media. More specifically, her Instagram post about Astra Suites reached an impressive 186,928  likes, whereas the photo posted on the hotel’s account gathered 541 likes and had a reach of 4,744 – making it one of the top-performing posts for August. Moreover, Astra Suites gained +3K followers after her post and stories went live, with more than 14K accounts reached during her stay. Interestingly enough, her visit attracted an audience from Spain, especially Madrid, that started discovering the Astra Suites account (a newly emerging market for the Santorini-based hotel).

An impressive result was also noted on the Five Senses  (@fivesenses.restaurant) and  Blue Shades of GR (@blueshadesofgreece) accounts. Even without a dedicated post, the Instagram stories Mina shared from her dining and tour experiences generated unprecedented exposure. Specifically, the Five Senses Instagram account gained an additional +500 new followers and the Blue Shades of GR increased by +2000. 

With a solid background of successful celebrity collaborations that have affected brand awareness, Social Media growth and engagement for its clients, Panadvert is jumping at the chance to take full advantage of this marketing strategy. The possibilities that come from such endorsements are tremendous and useful for brands who wish to grow and reach out to new markets. Continuing to nurture close relations with an international network of talents, we are already working on new exciting collaborations for the upcoming season of 2023. Stay tuned for more!