October 2, 2024

Peter Pan: Safeguarding Our Client’s Data Galaxies

Table of Contents

    What is “Peter Pan”?

    As we always strive to bring new technologies that advance our operations and help us provide more to our clients that have trusted us with their digital channels, we have created a custom tool that promotes the safety of their websites; thus, we are introducing “Peter Pan”, who will from now on be our clients’ “guardian” of their websites.

    Named after the ever-watchful character from Disney lore, “Peter Pan” is our sophisticated digital surveillance solution that operates round the clock, 365 days a year. Its purpose is to monitor our clients’ online channels (websites and HTML codes, and booking engines) ceaselessly for potential down times, ensuring an uninterrupted online experience for visitors.

    What does “Peter Pan” offer to our clients?

    In the current era of complex cyber threats to hotels, “Peter Pan” isn’t just a watchful guardian; it is also a line of defence, examining all activities for potential hacking attempts and repelling unauthorised intrusions that could take their websites down and thus create confusion to potential customers, preventing them from taking actions there, such as booking a room directly through their website, which – in most cases – is desirable to hotel owners. 

    Another danger that could jeopardise a hotel’s operation financially and damage its reputation is a hacking at the booking engine the hotel website uses. If a hacker manages to hack and change the URL of the booking engine to one that leads to a different unauthorised web address, he could have access to sensitive personal data of clients, such as IDs, addresses, and – most importantly – credit card details, which he can use to extract funds. This is where our “Peter Pan” comes in: should such a hacking and URL change take place, “Peter Pan” will detect it immediately and alert both Panadvert’s IT team and the client contact person.

    How does “Peter Pan” work?

    One distinguishing feature of “Peter Pan” is its ability to track changes within the HTML code of the website and alterations to URLs of booking engines, while also allowing us to track Response times and perform constant Uptime checks.

    The entire page of “Peter Pan” is basically a status page, one for each of our clients and the groups are one per brand. Let’s take “Wendy’s” Website for example. This is a group that consists of and constantly checks for any changes in the Landing Page, the Website HTML Code and the Booking Engine. These are considered types of Uptime checks.

    The green dots on the right stand for the uptime status, which is refreshed every 5 minutes. Green signals everything is ok, while red indicates a problem has been detected.

    Each brand group’s respective dashboard looks like “Tinker Bell’s” Fairy e-Shop below and shows us the Current Response and Average 24-hour Response time, which shows how long it takes for the website to respond to requests (in milliseconds) along with a 24-hour and 30-day Uptime check which checks if the website is up and running. If the percentage is at 100% it means that the website has not experienced any down time during this timeframe. Finally, the graph shows the Response time per the time of day, with each point occurring every 5 minutes.

    Once unusual activity is detected, “Peter Pan” alerts Panadvert’s IT Team and the contact person the client has designated to receive such alerts, in order to sort out the issue as fast as possible and protect their website and customers that enter it.

    Note: “Peter Pan” is a tool developed exclusively by Panadvert for its clients and stores all the data on our own servers in Geneva, Switzerland, in full compliance with EU’s GDPR policies. Only Panadvert has access to “Peter Pan” and does not share any of the data with third parties besides with respective client data upon client request. 

    Conclusion

    Panadvert introduces “Peter Pan”, a custom-developed digital surveillance tool enhancing the safety and reliability of clients’ websites. Operating 24/7, Peter Pan continuously monitors online channels—including websites, HTML codes, and booking engines—to prevent downtime and ensure an uninterrupted visitor experience. Acting as both a vigilant guardian and a defensive line against cyber threats, it detects potential hacking attempts and unauthorized intrusions that could compromise website functionality and customer data. Peter Pan tracks changes in HTML code and booking engine URLs, performs constant uptime checks, and monitors response times. When unusual activity is detected, it promptly alerts Panadvert’s IT team and the client’s designated contact to swiftly address issues. All data is securely stored on Panadvert’s servers in Geneva, Switzerland, adhering to EU GDPR policies. Exclusive to Panadvert clients, Peter Pan’s data access is limited to Panadvert and shared only upon client request. Contact Panadvert to learn more about this innovative technology for managing digital channels.

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