October 1, 2024

Panadvert Analytics: Accurate Insights with Our Custom Tool

Table of Contents

    What is Panadvert Analytics?

    This article is tailored for people in the European union.

    Panadvert’s Performance and Data Analysis team decided to create our very own analytics tool that would be tailored to our agency needs, as well as our customers’ individual needs. This was decided due to uncertainty, ambiguity, misinformation and misconduct in the data-related businesses that we have witnessed over the years.

    First things first: a few things about GDPR & CCPA

    In order to be on the same page, it is crucial to get the grasp of some important legal concepts that are the pillars upon which Panadvert Analytics was built.

    1. GDPR: The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. It was drafted and passed by the European Union and it imposes obligations onto organizations anywhere, as long as they target or collect data related to people in the European Union. The GDPR defines an array of legal terms at length that are associated with: personal data, data processing, data subject, data controller, and data processor. Regarding your business and third parties like partners retaining, processing, controlling and giving out personal identifiable information to others. The country where the server that retains the personally identifiable information (PII) also plays an important role.
    2. CCPA: Τhe California Consumer Privacy Act (CCPA) is very similar to GDPR, yet it is not as strict in terms of PII, as it only concerns the protection of California residents as the name implies. It is also worth noting that CCPA applies to companies that have more than $25 million in annual revenue or have more than 50,000-100,000 Californian users. It includes the right to know about the personal information a business collects about them and how it is used and shared, the right to delete personal information collected from them, the right to opt-out of the sale or sharing of their personal information and the right to non-discrimination for exercising their CCPA rights.

    A business can avoid costly fines by maintaining a platform that adheres to the strictest privacy laws in the world that were mentioned above.

    Personally Identifiable Information (PII) used by Panadvert Analytics vs Google Analytics

    All the information collected using Panadvert Analytics is fully GDPR and CCPA compliant. With zero PII information and a heavy focus on data privacy, anyone using Panadvert Analytics is fully protected and in line with both European and American laws alike. Our analytics tool, compared to Google Analytics, complies both with geolocation, data tracking & privacy, as well as offering the option to opt-out, while providing a Cookieless experience to the end-user.

    Data Storage Geolocation

    Data storage location is crucial when complying with privacy legislations that demand data sovereignty. With free Google Analytics, you have no control over where your data is stored, and it’s unlikely that you’ll know its exact location since, according to Google’s support page, they operate a geographically distributed set of data centers to maintain service continuity in case of a disaster or incident in a single region. This implies that your data may be stored randomly in locations across the US, EU, and Asia.
    On the other hand, Panadvert Analytics Cloud’s secure servers are based in Switzerland, which follows one of the strictest privacy legislations globally for user privacy and data transparency and adheres to the GDPR framework that was mentioned earlier to the letter.

    Significant Rulings

    It is worth mentioning at this point that some rulings have been made that highlight even more the growing concerns towards the Google Analytics tool and provide a stronger foundation for creating new tools that comply with all relative legislation and respect users’ and clients’ personal data.

    The first one was made on July 16, 2020, where the Court of Justice of the European Union (CJEU) ruled that cloud services hosted in the US no longer comply with GDPR and EU privacy laws.

    In addition, in 2022, the Austrian Data Protection Authority declared Google Analytics illegal, and the French Data Protection Authority (CNIL) followed with a similar ruling. Both rulings were due to websites using Google Analytics sending data to the US, which lacks adequate data protection.

    Why Panadvert Analytics is superior to Google Analytics

    Besides all the concerns we already covered in terms of privacy, a major plus of Panadvert Analytics is that it provides extensive and accurate reporting based on 100% accurate data with several custom features that are not available in Google Analytics which enable you to make well-informed decisions. These features include:

    • No Data Sampling
    • No Data Limits
    • Unsampled Reports
    • Real-time Reporting
    • Annotations
    • GDPR Compliant
    • 100% Data Ownership
    • Advanced Privacy Controls
    • Cookieless Tracking Option
    • Consent-free Tracking: This means that a cookie consent is not even required in order to run our analytics tool while still being fully legal. Currently, there are 200,000 cases against websites using Google Analytics, whose legal issues and non-compliance with privacy laws have caused users to lose trust. The German Data Protection Authority is currently investigating these cases against websites using Google Analytics, demonstrating the ease of non-GDPR compliance when using that analytics platform. That being said, Google Analytics requires a lot of technical knowledge in order to be installed properly and legally. In comparison, our solution does not even require a cookie compliance to work and all the setup is done on our end.
    • Panadvert Analytics also includes:
    • No need to display a tracking consent screen
    • Respect to user privacy
    • Enhanced Insights: the extensive array of features provides actionable insights and a comprehensive understanding of your customers.
    • 100% data ownership and data protection
    • Integration with Google Ads
    • Integration with Google Search Console & Microsoft Search Console for accurate keyword acquisition
    • Full access to raw data via Panadvert’s extensive API
    • Control over your own data
    • Heatmaps: The standard configuration has Heatmaps & Session Recording for the landing page & booking engine while more pages could be added upon request
    • A/B Testing
    • Form Analytics
    • Media Analytics
    • Funnels and Multi-Attribution
    • Search Engine Keyword Rankings
    • Intranet Analytics
    • Custom Real-time Reporting
    • Session Recording

    It is, finally, worth noting that there is no need to update your privacy policy & cookie policy in order to implement Panadvert Analytics, while – as it was mentioned – we provide the whole setup to our clients free of charge.

    Conclusion

    With Panadvert Analytics, you can ensure compliance with the strictest privacy laws in the world, such as GDPR and CCPA, protect your business from costly fines, and gain accurate and detailed insights that will optimize your marketing strategy and ROI.
    Contact us today to unlock the power of Panadvert Analytics and let us help you thrive in the digital landscape and propel your business forward.