January 28, 2025

Promoting Your Hotel’s Amenities: A Complete Guide

In a world where travelers crave experiences that go beyond a plush bed and a scenic view, your hotel’s amenities hold the key to unlocking unforgettable guest journeys.  

 

Guests in 2025 seek immersive, experience-driven stays, where every moment is enriched with opportunities for relaxation, indulgence, and adventure. In this context, your hotel’s spa, fine dining restaurant, exclusive events, and wellness facilities aren’t just add-ons—they’re powerful revenue drivers and key decision-making factors for travelers. But are you truly showcasing them to their full potential?

Our comprehensive guide explores the most effective ways to promote your hotel’s offerings in your digital channels beyond accommodation, helping you boost bookings, increase guest engagement, and ultimately elevate your brand’s reputation.

 

Understanding the Value of Promoting Hotel Amenities

A study by the Boston Hospitality Review found that the availability of certain amenities plays a crucial role in attracting repeat guests. The way you market the extra experiences your hotel offers can make the difference between a guest who simply books a room and one who books a spa package, dines at your restaurant, attends a special event, and returns year after year. 

By leveraging the right digital marketing strategies—compelling content, visually stunning social media, targeted promotions, and strategic influencer collaborations—you can turn your hotel’s amenities into must-experience highlights.

Strategies to Effectively Promote Hotel Amenities

1. Create Compelling Content

Develop engaging content that tells the story of your amenities and inspires potential guests to choose your hotel over competitors. This could include blog posts, videos, or guest testimonials that highlight unique experiences. High-quality images and videos play a crucial role in this strategy, as they help to visually communicate the atmosphere, luxury, and exclusivity of your amenities. Investing in professional photography and videography ensures that your hotel stands out and entices potential guests to book.

Woman,,Cooking,Or,Influencer,With,Phone,For,Social,Media,,Recipe
 2. Leverage Social Media Platforms

Social media is a powerful tool for showcasing your hotel’s unique offerings by regularly posting appealing content and keeping your audience engaged. Best practices include sharing high-quality images and videos that highlight your amenities, while collaborating with influencers can help you reach a broader audience and build credibility. In addition, staying on top of trends—such as short-form videos, interactive stories, and user-generated content—ensures that your hotel remains relevant in the ever-changing digital landscape. 

 

3. Host Special Events

Special events provide unique opportunities to set your hotel apart from competitors. Organize events that highlight your amenities, such as cooking classes in your restaurant or wellness workshops in your spa. To maximize exposure, ensure these events are professionally covered with high-quality photos and videos, which can then be shared on your website and social media channels to attract more interest and engagement. Additionally, coordinating these events with influencer stays can amplify their impact as it allows them to naturally document and share their experience, creating organic, FOMO-worthy content that resonates with their followers and drives interest in your hotel.

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4. Invest in Paid Advertising for Maximum Impact

Paid advertising can have a remarkable impact on bookings, especially when used strategically to promote amenities beyond accommodation. Platforms like Google Ads and Meta ads allow hotels to target potential customers based on their location, interests, and search behavior. 

If your amenities—such as your restaurant, spa, or event spaces—are open to outside guests, running targeted ads can bring in new customers who might not have otherwise considered your property. For example, promoting your restaurant with reservation-focused ads can drive direct bookings, while ads highlighting an upcoming special event can ensure it sells out quickly. 

Retargeting ads can also remind previous guests of their experience, encouraging them to return. By using a mix of search ads, social media promotions, and remarketing strategies, hotels can maximize their occupancy rates and revenue from all available services.

 

5. Utilize Influencer Partnerships

Influencers can provide authentic testimonials and creative content that resonates with potential guests as well as lend credibility to your offerings. Leverage different types of influencer content, such as in-depth video reviews, Instagram Reels, or TikTok snippets showcasing experiences like a spa day or gourmet dining to have variety. Offer unique, limited-time influencer packages that include exclusive experiences, ensuring their audience sees your hotel as a must-visit destination.

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6. Utilize Email Marketing and Special Offers

Use targeted email campaigns to inform past and potential guests about your amenities, incorporating personalized offers and exclusive deals to entice bookings. Creating special packages that bundle accommodations with amenities—such as a spa weekend or a gourmet dining experience—can further attract guests seeking a comprehensive stay. Regular newsletters featuring these promotions, along with updates and event highlights, keep your audience engaged and informed, encouraging direct bookings and repeat visits.

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6. Optimize Your Website

Ensure your website is user-friendly and visually appealing, with dedicated pages for each amenity. Incorporate virtual tours, high-resolution images, and detailed descriptions to provide potential guests with a comprehensive understanding of what you offer. Implementing SEO strategies can also improve your website’s visibility on search engines, making it easier for travelers to find you online.

Conclusion

Promoting your hotel’s amenities is essential in today’s competitive hospitality landscape. By creating compelling content, leveraging social media, engaging with guests through various channels, and optimizing your website you can highlight the unique experiences your hotel offers. Partnering with influencers and professionals in content production and digital marketing can further enhance your promotional efforts, ensuring your hotel’s brand shines online and attracts guests seeking more than just a place to stay.

References

  1. Boston University School of Hospitality Administration (2019) A detailed study of the expected and actual use of hotel amenities. Available at: https://www.bu.edu/bhr/2019/03/20/a-detailed-study-of-the-expected-and-actual-use-of-hotel-amenities/ 

  2. RBG Co. (2023) Promote unique amenities. Available at: https://rbgco.net/2023/07/11/promote-unique-amenities/ 

  3. WordStream (2018) Hotel marketing strategies: how to promote your hotel online. Available at: https://www.wordstream.com/blog/ws/2018/09/07/hotel-marketing 

  4. Hotel Speak (2022) Marketing unique hotel amenities with unique marketing strategies. Available at: https://www.hotelspeak.com/2022/01/marketing-unique-hotel-amenities-with-unique-marketing-strategies/ 

  5. Eviivo (n.d.) Trade secrets: hotel marketing strategies. Available at: https://eviivo.com/trade-secrets/hotel-marketing-strategies/ 

  6. Cloudbeds (n.d.) Hotel marketing ideas. Available at: https://www.cloudbeds.com/hotel-marketing/ideas/ 

  7. Mara Solutions (n.d.) Hotel marketing strategies. Available at: https://www.mara-solutions.com/post/hotel-marketing